Archive for the ‘Branding’ Category

Thursday, May 31, 2007 2:23 am | Edgar A. Gunther | 2 Comments »

Solar Photovoltaic company Rebrandings hit new High

Are commercials at the Olympic Games, FIFA World Cup, and Superbowl next?

I had just noticed a few solar photovoltaic company rebrandings earlier this week when I read the Phönix SonnenStrom AG (FRA:PS4) Annual General Meeting news on the DGAP ad hoc service (English, Deutsch). Heavens Goethe, Phönix SonnenStrom has decided to rename the company Phoenix Solar AG and change their internet address to www.PhoenixSolar.com (not active at post time and old logo shown). There is already a Chinese company, Taizhou phoenix solar Co., Ltd., parked at http://www.phoenixsolar.net/.